Senior CRM Manager

As a Senior CRM Manager, you will be responsible for leading the strategy, execution and optimization of customer retention and engagement initiatives across CRM channels. You will play a key role in building long-term customer loyalty, driving player lifetime value (LTV), and ensuring a personalized, data-driven experience for our players.

• Ability to build and execute CRM campaigns from brief to launch and analysis.
• Strong understanding of customer segmentation and targeting.
• Experience with A/B testing and campaign optimization.
• Understanding of key CRM metrics such as conversion rate, retention, churn, engagement, open/click rates, and customer lifetime value.
• Familiar with Holdout groups and analytics
• Campaign Management
• Ability to develop customer journeys and automated communication flows, analyse their effectiveness
• Experience creating personalized and relevant customer communications.
• Experience in performing A/B tests and proving and disproving hypothesis based on the results.
• Strong attention to detail and ability to ensure accurate campaign setup and execution.

• 2–4 years of experience in CRM, lifecycle marketing, retention marketing, or a related role.
• Hands-on experience managing CRM campaigns across email, push notifications, SMS, or other communication channels.
• Experience working with CRM platforms and marketing automation tools.
• Familiar with CRM tools such as Optimove, Fast track, http://Customer.io , Hubspot, Salesforce
• Ability to make data driven decisions on retention, engagement, frequency, and customer lifetime value and other metrics.
• Understanding of customer lifecycle management, segmentation, retention, and reactivation.
• Familiar with Task tracking tools such as Jira
• Experience in setting up tasks for other team members and performing quality checks on the results.

Sport benefit which includes (gyms, studios, sport activities and spa across the island)

Partially covered Greek and English language classes

A healthy, friendly work environment

An office coffee area stocked with fruit and snacks

Company-provided lunch

Medical cover of your health

Official employment

6 paid sick days

24 working days of paid annual leave